It is a well known fact that Google assigns every single website page a Google Page rank, which is based on a complicated mathematical algorithm known only to Google. Pages are ranked on a scale from 0-10 with zero as the lowest and ten as the highest. Interlinking of websites – external as well as inter – holds value so far as Page Rank is concerned.

If the site X links to the site Y, the latter gets credited with a percentage of Site X’s Page Rank which kind of gets passed cover to it. The Site X loses nothing so far as Page Rank is concerned – unless and until the link is to a bad neighborhood or a banned area.

An example to understand the situation better. Site X had a Page Rank of 5, there were only 2 outbound links to Site X. One of the outbound Links was intended to brand new Site Y. Brand new Site Y had 4 outgoing links, with NO other Incoming Links, apart from the one from Site X. Google awarded Site Y a Page Rank of 5.

From this example in real life, it is evident that fewer outbound links on a per page basis means a higher Page Rank.

If Site X in the above example had a huge amount of outgoing links on the page, in that case the percentage of Page Rank passed would have been smaller and the New Site Y would have received a lower rank than the equal rank that was passed.

Things to avoid

While engaging in reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn’t like pornography sites, gambling sites and Link Farms that have thousands of links on them. Unless that is your business, don’t link to any of those types of sites.

You can lose Page Rank and Search Engine Results if you link to sites that are considered Bad Neighborhoods or are Banned. Be alert and make sure you check before linking. Though sometimes you may not be “punished”, you won’t be gaining any benefits and the loss in PR of your site is not at all worth it.

Be aware of which sites the outbound links are linking your site to. Check your outbound links from time to time, ensuring that they are:

1) Still an active website
2) Still a resource for the reason you linked to them in the first place
3) They have not changed formats or the theme and continue to be a quality site.

Page Rank improves over time. Though not very often, Google does update the Page Rank, once in say every four to eight months. So link exchange with like-themed sites or quality sites is the best possible SEO strategy.

What is a backlink?

Let’s say you were on facebook and you were looking through your wall and saw where someone added a video from you tube. If you take a look at that post, they added a link to the you tube video. In essence, that link is a backlink to you tube. All it means is that someone has a link that goes to your site somewhere other than your site. As more and more of these links appear in the google spider searches, your site is seen as a site that others are interested in.

As this grows, so does the assumed importance of your site. If you could get 1,000,000 people to add a link to your page via facebook, your site would jump in the page rankings of google… yahoo… bing… aol and all the other search engines.

If you have links to your site residing on high priority sites, your site is seen as more important. For instance, imagine that the president likes your site and on white house . gov a link is added to your site. That’s going to carry more weight than your buddy joe adding a link to his site for you. In addition to the government sites, educational sites carry a lot of weight when the search engines do their analysis.

Ok – so now you know what a backlink is… now where do you get them?

I have a way to outsource getting some great links. If you are interested, just shoot me an email and I’ll be happy to put you in touch with some of the vendors who are very reasonable.

Some will create links for you manually. These can be $1 – $5 for each manual link or even more from what I’ve seen online. Some will use a software application to add links to a list of sites automatically. The vendor I use does this. If I want 1,000 links to a URL, he will have his application attempt to add it to 3,000 sites. Some sites will allow comments / posts / links / track backs / back links all to be added on the site. But they hold them for approval at a later date. So, if 3,000 are ordered and they all process without errors, I may only see 500 of them the next day when I run the list through a backlink checker.

Even though I can see them the next day, they don’t show up in the Google list right off. As the search engines search the web and find these links, they will add a little bit of credibility to my site bit by bit. Over time, these add up and I can watch as my site climbs in the charts on the yahoo or google or bing search page.

5,000+ quality backlinks for a single web URL and up to two keyword phrases is $8.00
–> Add $1 for each additional URL / Keyword phrase you’d like to add.

For example:

URL: freestuffwebsite.net
KW1: free stuff
KW2: Free Offers

1 URL & 2 KW Phrases = $8

Example 2:
URL: BestXboxGame.net
KW1: Best Xbox Game
KW2: Xbox games

URL: freestuffwebsite.net
KW1: free stuff
KW2: Free Offers

1st URL = $8
2nd URL = $1
Total cost $9

Total 5,000+ links to be split between the two urls.

Base Price includes 1 URL and up to 2 Keyword phrases and are as follows:
2,000+ quality links – $5
5,000+ quality links – $8
10,000+ quality links – $14
20,000+ quality links – $25

Use the contact form and send your URL(s) and Keyword(s). In the message area, list your Paypal email address. I only use Paypal and will send you a Paypal invoice once I have received your order details.

I will share some freebies with you so that you can benefit from some of my learning curve. I’ll also give some direction as to how some of them work and how they can benefit you. I have a site that has a .ws extension (huge no no for SEO I’m told). At the time of this posting, there were 31,800,000 different pages with my keyword phrase when searched in google. Mine is on page one. I’m not in the top 5 yet but that’s my goal. Even with intense competition and having a .ws extension, the page is still doing well. I attribute this to backlinks. I watched as the site started out not even showing up in any ranking system. Then move up the line. I was excited when it was on page 10. I don’t know why… lol but it was finally somewhere.

I’ve had this particular site only for a few months. I’ve added some backlinks each month and the site continues to climb. Competition is fierce and I’m betting the top 5 are constantly doing the same.

Sign up for my monthly newsletter and I’ll send you a way to get 400+ links to your new sites quickly and for free. I’ll also be finding some authority sites and will be sending those to the subscribers.

That’s it for now.

To YOUR Success